jameswang.net

So, Windows 7 is going to be launching the 22nd of October. Cool. Microsoft is doing the whole, “windows 7 launch parties” thing. The video is TERRIBLE. Seriously, it hurts to watch. At first my thought was, no way, what is wrong with them. Why can’t they do anything right? Well, I was talking with Brandon (@shiftb on twitter) and we both agreed that a ton of people are talking about how bad the video is. I suppose infamy is definitely a way to fame. See for yourself.

But the thing is, they know how to make normal, if not good commercials like:

So why the terrible video for the launch party? Because they are stupid like foxes. I know they are. That’s my thought. I really think Microsoft is preparing for a very serious sneak attack. Can they pull it off? I have no idea. Here’s a couple reasons why I think Microsoft has a lot of very interesting things up their sleeves:

Microsoft Stores:
1st you may be thinking, well, how are they going to open a store for things they don’t even make themselves. Well, 1, I’m sure they’ll still figure that out, but 2nd, they are making a bunch of microsoft stuff. Details below. But more amusing is that they are just trying to hire away current apple store managers and any good employees that they can pull with them. Haa. Definitely disruptive. Even more so if Microsoft is successful with the stores. So now onto Microsoft making their own devices.

Project Pink:
For a while I’ve been saying that if you were microsoft, you wouldn’t just buy Danger and do nothing with it. My wife has a sidekick phone so it is top of mind every time I see her holding it. Well, take a look at these things:

Courier:

Check out the link to see a video of what they plan to have the experience be like:

Courier User Interface from Gizmodo on Vimeo.

Natal:
Games without controller? I know PS2 had the eyetoy but it just didn’t catch on and sure wasn’t as smooth as this looks. The Xbox 360 is already doing awesome and Project Natal makes Wii look very dated in comparison.