I love playing with ideas. I’m definitely an idea guy. Unfortunately, though many of them do, many of them also don’t tend to ever see the light of day. I was reading Jason Curlee’s blog and saw this post recently talking about the book Genius Machine. Here’s quoting his analysis of it.

Ideas enter the process fuzzy, weak, and partially baked. Using the eleven steps–

Distinction (seeing something new),
Identity (knowing who you are and why you are driven to share your idea),
Implications (exploring every possible consequence of your idea),
Testing (find the breaking point),
Precedent (who else has done something like this),
Need (who will it be most valuable for / focus on your audience),
Foundation (discover the underlying principles or rules),
Completion (can your idea stand on its own),
Connecting (flattening the learning curve),
Impact (is the impact of your idea in alignment with your goals)
and Advocacy (you must champion your ideas)

You can check out his post here and while your at it, check out the rest of his site. I regularly find myself saving his stuff to think about and chew on for later.

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